"The Innovator's Dilemma" - This first book outlines how a 'disruptive' approach to a technology's implementation (or its application) can support new business entrants against much stronger incumbents. This book introduces and illustrates the disruptive approach using the 'disk drive' industry (the technological 'fruit fly'). Christensen applies the same principles to 'discount retailing' and 'hydraulic (versus cable) excavators' to demonstrate how a disruptive approach works in different industries (and at different timescales). [ISBN: 0-06-052199-6 / HarperBusiness Essentials / Clayton M. Christensen / 2003 (originally published in 1997 by HBS Press)]

"The Innovator's Solution" - Christensen's second book outlines how incumbent businesses can structure their introduction of new technology, respond to an innovator's disruptive approach, and the difficulties an existing organisation faces when it tries to perform either. Topics covered in this book include how a business' investors' patience for growth and their impatience for profit can influence success, and how functional modularity and interdependence changes over time as a technology matures. [ISBN: 1-57851-852-0 / HBS Press / Clayton M. Christensen & Michael E. Raynor / 2003]

"Seeing What's Next" - This latest book outlines how Christensen's theories can be used to analyse industries using publicly available information. Christensen then performs such an analysis by stepping through five different industries (higher education, aviation, semiconductors, health care and telecommunciations) and innovation overseas (i.e. at the level of nations) to illustrate this. The appendix provides a brief summary of Christensen's key concepts. [ISBN: 1-59139-185-7 / HBS Press / Clayton M. Christensen, Scott D. Anthony & Erik A. Roth / 2004]

"The Long Tail" - For those who haven't followed the 'Long Tail' discussion, the book is an essential primer providing a base upon which to build further investigation and discussion. For those who have followed Chris Anderson's blog, the book provides supporting historical details and orders the core principles in a way that was not appropriate on the blog during the book's development.

The relentless movement from geographically-limited markets where the same selection is offered to all, to a marketplace where each customer is offered or seeks out their own very diverse selection means 'The Long Tail' is a book that should be considered by producers and businesses alike as they seek to 'market' what they 'produce' to their end 'customer'. [ISBN: 1-40130-237-8 / Hyperion / Chris Anderson / 2006]

"The Ultimate Competitive Advantage" - This book outlines how businesses can approach business model innovation to change what they offer their customers and how they charge for it. The development of a lemonade stand is used to illustrate how business models can be improved over time. [ISBN: 1-57675-167-8 / Berrett-Koehler / Donald Mitchell & Carol Coles / 2003]

"Information Rules" - This book outlines how the pricing, compatibility and versioning policies that businesses apply influence the take-up of their products and services. It looks at the 'problem' and 'solution' of product versioning / bundles from both the business and customer perspectives. [ISBN: 0-87584-863-X / HBS Press / Carl Shapiro & Hal R. Varian / 1999]

"The Telco Revenue Assurance Handbook" - This book introduces the basic concepts of revenue assurance and how it can be performed in a telecom environment. This book has a companion website at telco-revenue-assurance.com maintained by the author Rob Mattison. [ISBN: 1-41162-801-2 / Lulu Press / Rob Mattison / 2005]